Your partner in running a smart business

To be exceptional we must be awake, tuned in, present and curious to both the big picture and the details from which they are comprised. So often we become numb to what is familiar. Being engaged gives us the opportunity to make an impact everywhere. Awareness is where everything begins.

Innovation is rewarded but execution is worshipped. A great idea is just the first step; the real work is bringing ideas to life. Our ability to successfully execute is found in the balance between perfection and progress. Stop talking and start doing. In other words: Get. Shit. Done.

Customers are the focal point of our company. We are tenaciously persistent when it comes to creating the best customer experience and long-lasting relationships. It’s not just about providing a superior product, it’s about exceeding customer expectations every opportunity we get. We are obsessed with our customers.

We empower our employees to express their opinions, take risks, and be creative. Ownership cannot exist without equal parts of autonomy and accountability. You have the freedom to make decisions and you will be held responsible for the outcome, whether a success or a stumble.

It’s not about who is right, it’s about what is right. We put The Vision ahead of our personal egos. We maintain a humble mindset when we actively seek guidance and are fully open to improvement. Our success is strengthened by the opinions and feedback of others.

We highly value each team member and know that growth cannot happen without honest praise and criticism. We are obligated to confront situations with headfirst fearlessness. We cultivate an environment in which it is ok to make mistakes but unacceptable not to identify, analyze and learn from them. Criticism is not viewed as an attack but instead an exploration for improvement. Radical candor is the intersection of directly communicating and giving a damn.

We recognize that time is the most valuable currency which means we are always asking, “Can this be done sooner?” Today is better than tomorrow, right now is better than six hours from now. It’s not enough to simply be fast, our urgency must be conscientious and thoughtful. Everything we do is critical and thus we are driven to deliver.

There are no limits to what we can accomplish. We possess a collective mindset that expects extraordinary things to happen. If it’s good, let’s make it great. If it’s great, let’s make it exceptional. Pursuing greatness is not something we do on the side; it’s essential to our survival.

Being great at one or two things is easy, but if we do thousands of little things better than anyone else, we become impossible to imitate. Those thousands of little things are the “inches.” We are driven to find opportunities to make an impact everywhere — one inch at a time. These inches make us unstoppable.